The results of our February and March 2007 Vista Survey are in. Our initial analysis of the survey data is found below.
In summary, the results of our survey are generally not good news for Microsoft. While Microsoft’s ‘The “Wow” starts now’ tag line for Vista marketing focuses attention to its visual and graphic capabilities, the software giant appears to have under-estimated the importance of marketing the more tangible benefits that PC users want or expect. Our survey results indicate a significant amount of uncertainty or confusion by PC users as to the benefits of upgrading to Vista.