It’s time for a confession. Many of us have peer-to-peer (P2P) file-sharing software on our home PCs. Teenagers most often use P2P to search for and download the latest songs from their favorite artists and adults can find the songs of their youth. PC Pitstop research has shown that many of us have P2P programs such as Kazaa, Grokster, and Morpheus.
Today I read that Thomas Cook has begun an online ad campaign that includes advertising on Claria’s GAIN ad network. I wanted to make Oyster Partners and Thomas Cook aware that there may be negative aspects to associating their brands with Claria and its GAIN network. Although Claria claims that its users have opted into the GAIN network, our own research shows that most users do not even know the software is installed on their system. A survey of users commissioned by StaySafeOnline showed similar negative feelings about products such as Claria’s. Other researchers have found that Claria/GAIN uses
misleading installation and disclosure practices.