Overture and Gator

Several companies that have contacted PC Pitstop are puzzled how they could be associated with Gator when they honestly don’t believe their company does business with Gator Corporation. Our first thought was that there was simply someone else in the organization responsible for advertising through the Gator Advertising Information Network (GAIN), or perhaps that a third-party ad agency they hired was responsible for placing Gator advertising. (For example, adware has caused concern for companies such as Toyota.) However, we have found another way that many companies may unwittingly be advertising on Gator through its partnership with Overture and the Search Scout feature.

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