Google and the Price of Oil

We spend a lot of money on advertising and a lot of money in search. Just got off the line with our advertising guru, and in rough numbers, we burn over 6 times as much money with Google than we burn with Microsoft and Yahoo COMBINED. That’s an astronomical difference between Google and the rest. Furthermore, we have tried to spend more money with both Yahoo and Microsoft, and neither has enough relevant search results to allow us to increase our spend.

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