June 3, 2004
Claria Corporation (formerly Gator Corporation) has filed an S-1 statement, the first step in the United States for an initial public offering (IPO) of stock. The S-1 is a very useful document because it requires the company to be very clear and honest about its business prospects. Potential investors use the S-1 to determine whether to buy stock, and to determine a fair price for that stock.
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Special Report: The FTC Spyware Workshop
Continued Attacks Against Anti-Spyware Sites
Inadequate Disclosure by Claria/Gator and WhenU
Where’s Your Newsletter?
Solve Your PC Problems At The Pit
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Are you using a Gator or GAIN-supported application and would like to keep its functionality but dump the popup ads, excessive memory use, and data collection? You’ve come to the right place. We’ve researched a collection of free or low-cost programs that are superior to Gator’s. For each Gator application below, you’ll see our picks for programs that offer similar functionality.
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PC Pitstop is speaking out against Gator and similar products because we believe that most users do not benefit by having them installed. This is consistent with the basic tenets that drive both our business philosophy and the advice that we give to users.
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Several companies that have contacted PC Pitstop are puzzled how they could be associated with Gator when they honestly don’t believe their company does business with Gator Corporation. Our first thought was that there was simply someone else in the organization responsible for advertising through the Gator Advertising Information Network (GAIN), or perhaps that a third-party ad agency they hired was responsible for placing Gator advertising. (For example, adware has caused concern for companies such as Toyota.) However, we have found another way that many companies may unwittingly be advertising on Gator through its partnership with Overture and the Search Scout feature.
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So why is there a Gator Information Center anyway? Why did we single out Gator for a special section? In a way, you could say that Gator almost demanded that we single them out because they didn’t like the group they were in.
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A recent article estimated that Gator made $100M in revenue in 2002. That’s a lot of dough. And it got me wondering, how one goes about making $100M in a year. Here’s my back of the napkin math.
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