Online Security Takes Backseat to Convenience
Although cyber security has been brought to everyone’s attention due to the recent global ransomware attacks, and major security breaches, it still takes a backseat to customer convenience. A recent survey discovered merchants believe the degree of user-friendliness is the number one priority compared to the level of online security offered to customers.
This belief is due to the high abandon rate within shopping carts while purchasing items online, primarily through mobile devices. Security features within apps or online stores can be known to slow down the applications. Therefore, inpatient shoppers will abandon their items. Merchants believe if they were to expedite the checkout process, users would be more likely to complete the purchase. However, the cut comes out of the security features. This means customer data will be less secure, for a speedier checkout process.
It doesn’t seem like an even trade considering most online checkouts require the customer’s name, address, and credit card information.
We would like to hear your thoughts.
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