Questionable Antivirus Reviews
A Google search for antivirus reviews revealed the following results at the top of the page.
Important to note these are paid advertisements.
Both of these sites – which on closer examination appear to be designed if not owned by the same company – provide information about several antivirus software applications.
Don’t Miss These Disclosures
However, visitors to these sites – may miss 2 very important disclaimers on the front page:
Several fascinating points in these disclosures:
1. The site is compensated by referral fees provided by the software companies that are reviewed.
2.This compensation “impacts the ranking of the sites”.
3. Other factors impacting the rankings include – “your location, likelihood of downloading the software”.
These sites exploit loopholes in Google advertising policy – paying to drive traffic to their sites filled with ‘independent’ reviews of software – that are paid for by the companies that developed the software being reviewed.
Looking for reviews? We suggest you seek more credible sources.
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