How Facebook Decides What You See

Your actions on Facebook have a direct effect on what you see in your newsfeed.–PC Pitstop.

How Facebook Decides What You See

by Fox Van Allen for Techlicious

A few years ago, Facebook rolled out functionality to all users that lets us hide advertisements we find objectionable. Many ignore this “I don’t want to see this” feature, hiding in the down arrow at the top right corner of the ad, because hidden advertisements are quickly replaced with new ones. Some do click and give their reason for reporting ads, however, giving Facebook a wealth of data about which ones users find objectionable. Now, Facebook has taken to its official Newsroom blog to explain how the site now uses that feedback to making your experience on the social network better.

According to Facebook Product Manager Max Eulenstein, when people start reporting an ad, the site’s algorithm takes note and adjusts our News Feeds accordingly.

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This excerpt appears with the permission of Techlicious.

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