Google Ads Easier to Mistakenly Click On

Google Ads Easier to Mistakenly Click On

To this point, Google search results were placed directly below paid URLs set against a yellow background. With the new layout, searches still yield the same set of paid ads, but instead of setting them apart with a colored background, paid ad links now feature a yellow “Ad” button next to each link. Similarly, when a search generates a sidebar of paid results, the links are distinguished with a single “Ads” button at the top of the list.

Whether this is intentional or not, Google has seemingly made it

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much easier for users to click on paid search results by mistake. Anyone who takes the time to read their results will clearly recognize which ads are paid and which are organic, but users scanning results quickly may not pick out the sponsored URLs as easily without their distinctive color-coating.

http://www.digitaltrends.com/computing/google-testing-new-layout-help-paid-ads-blend-organic-search/#ixzz2wLh6zb4U

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