Facebook Wants to Monetize Your Face
by Fox Van Allen for Techlicious
A proposed change in Faceboook’s Data Use policy will permit the social media giant to use your name and profile picture in their online ads.–PC Pitstop.
Hey everyone! Get ready for your close up – effective September 5, Facebook is ready to make you a star in commercials whether you want to be or not.
Facebook proposed a change to its Data Use Policy (PDF) yesterday that scrubs a sentence saying you can “use your privacy settings to limit how your name and profile picture may be associated with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us.” It has now been replaced by a sentence that says, well … precisely the opposite.
“You give us permission to use your name and profile picture, content, and information in connection with commercial, sponsored, or related content (such as a brand you like),” reads the new text. “This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your consent or information, without any compensation to you.”
If you have kids who use Facebook, their likeness can be used in ads too. “If you are under the age of eighteen (18) … you represent that at least one of your parents or legal guardians has also agreed to the terms of this section (and the use of your name, profile, picture, content, and information) on your behalf.”
This excerpt appears with the permission of Techlicious.