by Dan O’Halloran for Techlicious
How Facebook Knows What You Look Like
Back in 2010, Facebook announced the implementation of facial recognition technology to help its users identify their friends in uploaded photos. The idea was for better tagging of those pictures, but what it really did was stir up outrage at yet another move by the social network to connect us to other people’s activity without our consent.
Facebook tweaked it repeatedly, but finally yanked it last year. And now it’s back. Facebook announced the return of its facial recognition feature and, of course, you’re automatically opted in unless you change your settings to block it.
This excerpt appears with the permission of Techlicious.