Orbitz `Mac v. PC’ revelation draw out Big Data proponents
By John Dodge for Enterprise CIO Forum
What did we learn from the Orbitz revelation that Mac users spend an average $20 more a night on hotel stays than PC users? Well, a lot we already knew.
Here’s a sampling of the reaction.
The WSJ, which orginally reported the news, today cited a Gartner analyst who says too few CIOs are deploying “predictive” software and as a result are putting their companies at a competitive disadvantage.
But then Orbitz CEO Barney Harford said in a USA Today story that the hotels offered to Mac and PC users are no different except for an optional list.
I conducted identical searches on both a PC and Mac…what did I find out?.
Excerpt appears with permission from John Dodge.
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