By Bill Pytlovany
It continues to amaze me that companies build an entire business plan based on tricking consumers. Companies like the one listed below know they’re being deceptive yet have continued to run a company based on fooling consumers into thinking they’re already doing business with their company.
In this case, the company Domain Registry of America gets a list of domain names that that are due for renewal. They send a letter to the customer “implying” that they currently handle the domain name and include threats their domain name could be lost unless they send in a renewal fee. Instead unless you pay attention they’ll steal business away from your current domain holder. The threats in this letter work well and Domain Registry of America has made an entire business based solely on this deceptive practice. They do acknowledge renewing is a switch but they send their letter so far ahead of time they hope you’ll get theirs before an notice from the company who already serves you,
This post is excerpted with Bill’s permission from his blog