by Rob Boirun for BurnWorld.com
Last Tuesday marked history for the movie studios and no one noticed, or did they? Ok perhaps it’s not history but with the release of The Green Lantern and Horrible Bosses on Blu-Ray we were introduced to a new movie service called “UltraViolet” which is the movie studios answer to offering their movies in a digital format when you purchase a physical DVD or Blu-Ray Disc. By offering a downloadable copy of a movie, the movie studios (Universal, Time Warner, Paramount, Comcast, Sony, and Viacom) are hoping that this solves the need for consumers that want more than just one viewing option when it comes to purchasing a movie for home use.
While DVD and Blu Ray set top players in the home are still the most convenient way to watch and enjoy a movie, many are migrating to new ways of watching movies on the go. Thanks to tablet devices like the iPad, Motorola Xoom and the Kindle Fire, to multi-media phones such at the iPhone and Android powered devices, these can now easily play HD quality movies wherever you go. Because of this many consumers are looking for ways to convert those Blu-Ray discs into a digital format instead of using services like iTunes to purchase a digital copy of the same movie. There have been numerous software apps released so far that can convert a DVD or Blu-Ray to iPad format and other DVD to mobile formats. Users are flocking to this type of software because they are easy to use and give the consumers a reliable solution of getting physical disc content into a digital format that works for their devices.
This excerpt is shared with permission from burnworld.com.