Dodge Retort: Twitter, the consumer complaint center

john

By John Dodge

The best way to test if companies are using social media is to complain about them. I had occasion to do so twice this week on Twitter. One was a surprise. One I expected to. And one I expected to didn’t.

First, the surprise – Whirlpool Corp. A new fridge we bought had a misaligned drawer. I didn’t so much slam Whirlpool on Twitter as I did Lowe’s where we bought it. But I nano-dinged Whirlpool. Here’s the complaint and response.


Article continued here


Excerpt appears with permission from John Dodge.

37 total views, 5 views today

(Visited 1 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.