By Bill Pytlovany
Yea, I know may get slammed with hate mail for this one but I am open to alternate opinions. The market has been ripe for Apple to pick up a sizable portion of the computer share but it has failed. According to market researchers IDC and Gartner, Macintosh sales are up but their share is still way below 10%. That compares to PC sales by Acer and Toshiba. Why doesn’t the Mac have a larger market share?
Apple Inc has a polished image, high customer satisfaction and its brand identity couldn’t be much better. People who chose Macs have been very happy with their purchase. The only portable music play anyone wants is an iPod. The iPhone has set the bar so high for cell phones that companies are struggling to keep up. The stock value of AAPL is double what it was a year ago and is still climbing.
So, why are people still forking over their hard earned money for Windows 7 machines and not Macs? It doesn’t make sense. Did Apple drop the ball while Steve Jobs was on sick leave? In their efforts to target the cool people did they missed an opportunity to attract the main stream market disappointed with Windows Vista?
In the early days, Apple ruled the education market. When families were deciding on a home computer purchase it was easy. If the kids are learning on an Apple, then we should have an Apple at home. Now, the education market doesn’t hold the same impact. The business community now has computers on every desk and the same logic holds true. If I’m using a Windows PC at work, I’m probably going to want a Windows laptop or PC at home.
This post is excerpted with Bill’s permission from his blog