PC Pitstop Research Overview


Unlike any industry in the history of the world, the PC industry evolves at an incredible pace. At PC Pitstop, we have been tracking each and every trend related to CPUs, memory, storage, graphics, Windows, and bandwidth.

With tens of millions of PC’s in our database, Pitstop’s market research capabilities are unprecedented in terms of cost, depth, breadth, and accuracy. We have a front seat to all the most exciting trends in computing.

The charts are rendered dynamically so they are always up to date. We believe that our research capabilities are unparalleled in the PC industry and can complement your existing research. Please consider us for your market research needs.



    Dust Bunnies Cripple PCs

    Computers are an investment.  Many of us may not have the means to buy a new one each time something goes wrong.  So how do you take care of yours?  One key piece all PC owners should know is the importance of removing dust from the inside of their computer.We have spent a lot of time focusing on PC security, which is imperative.  However, we also need to reiterate the importance of basic computer maintenance. When we forget about basic computer maintenance, even the best security software won’t do us any good in the long run.I often give this analogy when educating people on the importance of this issue. A computer is like a car and every 3000 miles you have to change the oil. Now, you can go longer than that and not experience any problems. But if the neglect goes on for 2 years you probably won't have a car to drive. The older the car gets the more things that are going to go wrong with it physically.The same thing goes for our computers. Dust is hazardous to computer components and can cause overheating which results in events like unexpected shutdowns, blue screens, slowness etc.The great thing about this is you don’t need to be a computer genius to do the necessary maintenance. All you need is a screwdriver and a can of compressed air (that’s it). With the computer turned off, unplug it from the outlet or power strip. Once unplugged, press the power button to discharge any residual power. Open the sides of the computer, and touch some bare metal, to discharge any static electricity in your body, then spray the can in an upright position for 2 to 3 seconds at a time. Repeat this until all the dust has been eliminated.  Best practice is to perform this procedure at least once a year.For Laptops, this process is slightly different and you will need to consult your product manual for instructions on how to remove the battery and remove the keyboard to spray inside. Hope this helps. Cheers!

    92% of IT Experts Did Not Predict the Ransomware Explosion

    Researchscape surveyed 275 IT experts in the month of January and the results are surprising...Over half of those surveyed, did not identify ransomware as a top security threat.security risksYet, 65% of those surveyed reported having a moderate to extreme concern regarding ransomware affecting their customers.concernPerhaps, had they known that ransomware was going to explode the way it has, they would've placed more emphasis on it.  But they did not.  In fact, 92% of the IT experts underestimated the impact ransomware was going to have in 2016.ransomware trend expectationsBelow is a graph from Proofpoint regarding the significant increase in ransomware variants from the end of 2015 to the end of March, 2016.  Although very few of these variants have reached the destruction level of popular ransomware viruses such as Locky, it does not mean the potential is not there.growth in ransomwareAs if this graph is not alarming enough, according to Neowin, ransomware actually had a 158.87% increase from March to April in 2016.It's time we start taking this epidemic seriously.

    Microsoft Windows 7 OS - Still Going Strong

    March 09, 2016 by Kayla Thrailkill in Research,tips
    windows 7 marches on

    Operating System Adaptation Trends

    As Microsoft continues with a steady stream of operating system options and service packs, we here at PC Pitstop, have an insider's view into the world of Microsoft Windows. In particular, we have a front row seat to the rate at which Microsoft's latest operating systems are accepted into the market place.

    With Alternative OS Upgrades Available, Windows 7 Still Going Strong

    According to the data PC Pitstop is able to accumulate based upon the operating systems of our software users, it has been found that Windows 7 is still being utilized by a large percentage of users.  The real-time statistics shown below display how Microsoft Windows 7 is still going strong, even with two alternative upgrades, Windows 8 and Windows 10, available.
    Home users decrease Windows 7 use at a faster rate than businesses...Since the start of 2014, personal home use of Microsoft Windows 7 has decreased at a steady rate, until early 2015 where a drop off occurred.  On the other hand, business users increased their use of Windows 7 use, until early 2015.  At that time, businesses joined the trend and Windows 7 use significantly decreased.  However, roughly 45% of businesses continue to use the Windows 7 OS.

    Windows 7 Usage - Home v Business

    PC Pitstop Customers' Radio Listening Habits

    February 24, 2016 by Lyle in Research
    How does radio affect your purchasing decisions? A January 2016 PC Pitstop survey reveals America's radio listening habits.

    How much do you listen to the radio? How likely are you to respond to a radio advertisement? In preparation for running a radio advertising campaign test for PC Matic, PC Pitstop was interested in the role that radio plays in the lives of our customers and potential customers.PC Pitstop included a survey link in a January 2016 weekly newsletter to determine how people interact with the sound waves bouncing around our atmosphere. Below is a summary of what we discovered.

    Survey Methodology Overview

    The survey link was distributed via one of our weekly newsletters. The newsletter is sent to all of our customers and web site visitors that have opted in to receive it. There were 687 people that responded to the survey. 116 responded that they do not listen to the radio and those folks exited the survey at that point. The responders skewed towards male, representing 83% of the total sample. The survey also was skewed towards older folks, with over 54% identifying themselves as age 65 or older. 1.4% of the responders were under age 35 and those responses were removed from the age group analyses as being statistically too small of a sample to draw any accurate conclusions.

    Almost 17 Percent of Folks Don't Tune In

    When asked if they listened to the radio, approximately 83% of folks overall, indicate that they listen at least once a week.

    RadioAge


    For People that Listen to the Radio

    Of the people that listen to the radio, more than 46% listen every day. The older one gets, the less amount of time they spend listening to the Radio. The survey also showed that men listen slightly more frequently and for more hours than women.

    RadioFreq

    RadioHours


    Terrestrial AM / FM Broadcast is Most Popular

    People are still tuning in to AM / FM signals. It is interesting the the 65 and older group are more likely to listen to satellite radio. This may likely be a function of disposable income.

    RadioBcast

    Listening to the radio in one's vehicle is not surprisingly a popular location to tune in. Approximately 10% of pre-retirement age people listen at work.

    RadioLoc

    The working age groups are tuning in during their morning commute. Retirement age people are listening more during the daytime hours. Music is the most popular type of programming across all age groups. Talk Shows come in second and are actually the most popular during the over night listening hours. Women tend to listen to music more than men. Men tune into News /Sports News more than women.

    RadioTimeDay

    RadioProg

    RadioProgGender

    RadioCatTimeDay

    Station loyalty appears to increase with age.

    RadioLoyalty


    Radio Ad Responsiveness Appears to Decrease with Age

    Almost 60% of the 65 and over age group don't recall ever responding to a Radio Ad. Men are less likely to respond to a radio ad than women.

    RadioAdResponse

    RadioAdResponseGender

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    Windows XP Users Remain Loyal

    April 03, 2014 by The Pit Crew in Press,Research

    PC Pitstop's exclusive research is showing that loyalty to Windows XP continues - despite Microsoft's plans to end support for the popular OS.

    Can Coffee Ease Chronic Computer Pain?

    September 14, 2012 by The Pit Crew in Research

    A review of recent computer related research - including an intriguing finding for those who suffer from pain related to computer use.

    76% of US Broadband Users Don't Know Connection Speed

    September 07, 2012 by The Pit Crew in Research

    New consumer research on broadband usage reveals 76% of US Broadband Users don't know their connection speed.

    Which Country Has the Fastest Laptop PC? (Free Infographic)

    August 07, 2012 by The Pit Crew in Press,Research

    Free infographic reveals the 5 countries with the fastest laptop PCs. Based on an analysis by the PC Pitstop research team.