PCs Installed Base by Manufacturer – Have Brand Loyalty Rules Changed?

Gartner reports that total US shipment of PC were down 6.6% year on year for Q1 of 2016.   Our analysis looks at the brands of the Windows PCs that ran PC Pitstop scans during the past several years.  The PCs installed base analysis reveals that both desktops and portables have shown a consolidation of brand preference.

PCs Installed Base

HP appears to be the beneficiary of brand choice for both the desktop and portables PC branded systems.

Desktop PCs installed base

Its interesting to note that the two leading brands of HP and Dell currently makes up over 50% of PCs in use.

Portable PCs installed base

Brand Loyalty – Have the rules changed?

As the maturity phase of the PC industry continues, consumer behaviors also change. Brand loyalty is a consumer behavior that often changes as an industry matures. An argument can be made that with the increased availability of online reviews and ratings, some folks might rely less on their past experiences. Online reviews and ratings always need to be scrutinized for honesty and reliability. However these reviews often give the consumers a wonderful resource for making educated purchases.

 

 

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3 thoughts on “PCs Installed Base by Manufacturer – Have Brand Loyalty Rules Changed?

  1. I PREFER H.P. BECASE OF CUSTERMER SUPPORT, WHY, I AM 72 YRS OLD AND POOR (VERY) I HAVE NEVER BOUGHT A NEW PC SO I REPAIR ALL THE TIME THE ONE I AM USEING NOW I PULLED FROM A DUMSTER. (NOTE:) IF I BOUGHT A NEW PC IT WOULD BE A HP!!!

    • @DAN: I’m 69, and my HP Pavilion, bought new in 2005, has been in daily use since then. It still has Windows XP, but since, in the early years, I corrupted it in some way (I still don’t know how) I had to buy a Dell version of XP and install that. I fitted a second hard-drive and installed Ubuntu as a dual-boot, and I’ve been using Ubuntu ever since. HP shouldn’t ought to make their PCs so good! I’m loath to replace it whilst it still works!

  2. The Geek Boys have joined in with concoction and variants of Avast along with there telephone number to get it off the screen. They put up a black screen so you can not see the desktop and pound you with there malware. If you are prepared you can use run to get REVO up and trash them. A call to them also keeping them on the line for 43 minutes is satisfaction.

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