By Bill Pytlovany

Verizon has announced a new service update it admits will benefit advertisers more than customers. Obviously it’s meant to increase Verizon’s revenue. It used to be you could get free services in return for targeted advertising. Now Verizon considers it a bonus feature to use my physical addresses for ads.

“…Verizon will soon participate in a program that will improve the ability of advertisers to reach our Verizon Online customers based on your physical address. The goal is to provide online ads that may be more relevant to you.

This program uses your address to determine whether you reside in a local area an advertiser is trying to reach.”

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This post is excerpted with Bill’s permission from his blog

About Bill Pytlovany

BillP Studios founder and industry insider Bill Pytlovany was at one time best known for his leading role in creating the software behind the service now called, AOL. These days Bill is better for helping to increase the performance and security of hundreds of thousand of computers - through his award winning product - Win Patrol.

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